Keyword research is the process used to discover words and phrases that people are using when they search so that you can optimize your website to rank highly in the search engines.
When you do keyword research, you can find what phrases are popular (that get search volume) and valuable (that are likely to lead to conversion).
So, how does it work?
How Does Keyword Research Work?
Keyword research is crucial for SEO success, and the process can be complex.
Before we get into all the details of keyword research (like we will in the next few chapters), here’s a quick overview of how it works:
Step 1: Brainstorm Keyword Ideas
This process often starts with brainstorming keyword ideas around what you think people would search when they are looking for your products in services.
Looking at competitor websites is another way that people can get good keyword ideas.
Step 2: Validate & Expand Your Ideas With A Keyword Research Tool
Then, you can use one of the many keyword tools to validate and expand your lists and discover other related keywords that people are using. You’ll be able to see lots of vital information like keyword volume (to see how many people are searching per month), CPC (to see how much people are paying when they advertise on that keyword), and competition.
Step 3: Select Your Keywords
After creating a list of keywords and analyzing the list, you can choose keywords to target so that they can drive search engine traffic to their website.
You’ll want to consider factors like search volume, search intent, SEO competition, and keyword value.
Step 4: Optimize Your Website
The last step is to optimize your website for the keywords.
This may include including them in your title tags, descriptions, and on your page. It also might mean you need to create an entirely new page.
Why Is Keyword Research Important?
Keyword research is important because, in order to rank, you must optimize your pages for terms that people are actually searching for. Without validating these keywords, you’ll miss out on large opportunities!
So what happens if you don’t do proper keyword research?
First, you could waste a lot of time and resources targeting keywords that are too competitive to rank for. Or the keywords that you target might not send you enough traffic to be worthwhile.
You may also find that keywords that you are targeting don’t convert into paying customers or you could lose out on valuable traffic if you overlook certain keywords.
Doing proper keyword research enables marketers to make sure that they get a good return on investment for their SEO efforts.
Ready to start learning how to actually do keyword research in-depth?
Click the links below to go to the next chapter!