On-page SEO (also called on-site SEO) refers to optimizing multiple components within a website. The goal is to set up your site’s pages so they’re more likely to rank at the top of the search results and capture more traffic.
You affect the likelihood of this by optimizing the content, architecture and the HTML code of your website.
Every factor of On-Page SEO is controlled by you in your website’s interface. That’s why it’s important to do it correctly.
What Is The Difference Between On-Page And Off-Page SEO?
Off-Page SEO refers to factors that occur on other websites which improve your website’s rank in the search engine results page (SERPs).
Some major factors of off page SEO are:
- Links on other websites that point to yours
- Mentions of your brand across the web
- User behaviour and engagement on your website
- Shares on social media
Off-Page SEO concerns the promotion of your website on other sites in a variety of ways. For example, building links to it and promoting it on social media.
Why Is A User-Friendly Website Important For On-Page SEO?
On-Page factors involve both the front end (the content) of your site as well as the backend (the HTML code).
Google’s algorithm tracks the quality and user-friendliness of your website in terms of how:
- Their bot crawlers interact with the backend
- How real humans interact with the front end
There are myriad elements that go into optimization. Before we get into the different on-page factors, let’s establish why a user-friendly website ties them together.
You can adjust things on your site until the end of time, but your site won’t be successful until people consistently land on it and continue to navigate throughout it without bouncing off in the first 8 seconds. A user-friendly website encourages human engagement.
If the front end content isn’t immediately appealing, user-friendly and relevant, most people will click away.
So when you perform On-Page SEO, keep in mind that a user-friendly experience means that someone landing on a page of your website:
- Clearly understands what the webpage is about
- Finds that page relevant to their search intent (their search keywords)
- Decides that page is useful and thus should rank highly in the SERPs
This is why it’s important to flip a script in your head that may be saying “I need to make my website look good for Google.” You really need to make your website look good for people and Google will also respond well as a result.